The latest fashion news, beauty coverage, celebrity style, fashion week updates, culture reviews, and videos on Vogue.com. See here for a complete list of exchanges and delays. And if for the men's collections the brand tends to hire huge stars from music, social media, and athletics (three random names: Tyler, The Creator; the BTS, Serena Williams) in line with the contemporary grandeur brought by Virgil Abloh, when it comes to red carpet and women's collections the brand's tactics have become more subtle and cross-cultural in recent years. WebRT @newjiram: House Ambassador is highest title at Louis Vuitton btw!! Thats why many brands are turning to multifaceted, digitally savvy K-pop stars. Subscribe for full access to The Hollywood Reporter. Brands that dont have a big budget should keep an eye on emerging talent or other more accessible options. How well has Wes Anderson's aesthetic aged? Not only is there her willingness to push the boundaries with fashion off the courtjust take her collaboration with the Japanese label ADEAM at New York Fashion Week last springbut also her use of style to embrace and celebrate her heritage, paying tribute to her Haitian roots by wearing everything from kente head wraps to Kerby Jean-Raymonds Pyer Moss. Padukone has recently starred in campaigns for the likes of Levi's and Adidas, though her partnership with Louis Vuitton marks her first ambassador role for a luxury label. Consumers perceive them as high calibre individuals who like to feel good and they do that by wearing nice clothing. Presenting the collection on the iconic Jamsugyo Bridge over the Hangang River beautifully captures Louis Vuittons long-standing relationship and shared values with this cosmopolitan city.. A strong social media presence is essential for the new breed of ambassador, says Thomas Repelski, co-founder of marketing platform Lefty. Discover more via link in bio. He points out that brands can develop strong connections with consumers through ambassadors with the high-level recognition factor and big fan armies of, say, Beyonc or Blackpink. And today, Naomi Osaka is debuting her first campaign with a luxury fashion house: Louis Vuitton. Mert and Marcus. From Jenna Ortega to Gabriella Karefa Johnson, here are the names that dictate the trends in style, 5 sustainable brands loved by celebrities, Louis Vuitton's next show will be curated by the creator of "Squid Games", The bond between the French maison and South Korea is destined to last, An online resource to find out where the model discovers some of the cult pieces of her personal style, The most iconic celebrity courtroom outfits, From Winona Ryder in Marc Jacobs to Kim Kardashian as wannabe lawyer. The deals speak to the broad appeal of these musicians, particularly in the US and Asia-Pacific, two key growth markets for luxury brands, particularly during the pandemic, says Avery Booker, chief operating officer at Content Commerce Insider, who has more than a decade of experience in global luxury market forecasting and digital marketing. Giving them another photograph is not entertaining.. I would bet that Louis Vuitton has a BTS capsule collection in the pipeline, and if I were to bet even further, it might even be a collaboration with each of the artists. Its also reflective of the need for ambassadors to appear in a multitude of advertising channels. While Osakas taste for wearing agenda-setting labels has spanned the likes of Comme des Garons and Sacai in the past, she first wore Louis Vuitton for her appearance on the cover of Vogues January issue, which debuted last month. From K-Pop stars to viral moments: Who won fashion month on social media? BTS and Blackpink are able to connect with global audiences more effectively than some of their K-pop counterparts because of their unique background and preferences, says Booker. HoYeon Jung is the newest global ambassador for Louis Vuitton. Brands want to work with more than just a face. A study of the iridescence trend, an optical property put in relation to the Metaverse concept and all the industries that are entering Web3.0. The quirky top boasted a trend every fashionista is loving in 2023: the waistcoat. 2023 Cond Nast. Tune in at 7 pm Singapore time on Saturday, April 29, to watch the Louis Vuitton pre-fall 2023 show right here. The world was in one of the thickest, hardest stretches of the COVID pandemic. While a third person wrote, "OUR 7 KINGS ". The pop group shared similar sentiments: "Becoming global brand ambassadors for Louis Vuitton is a truly exciting moment for us. This is definitely the situation that we see in the conversations we have with our clients, and it wasnt the case a few years ago.. In Ghesquires words: Naomi is an exceptional woman who represents her generation and is also a role model for everyone. In April, Louis Vuitton named K-pop group BTS as its global brand ambassadors, while Tiffany & Co. signed up Blackpink singer and recent solo artist Its exactly like a global ambassador This strategy tends to create a strong association between stars and brand even when the clothes that are actually worn do not possess the explicit Louis Vuitton signature: unlike Chanel, Louis Vuitton looks may be less clearly identifiable, but the stars who wear them are, and the association works. According toBoF,Louis Vuitton's red carpet-related mentions of the Oscars number 86,500, far fewer than Chanel and Dior, which have more than twice as many, but with much steadier growth than the other two brands over the years. The promotion, aptly titled "BTS Meal," begins on May 26 and will be available in over 50 countries, including the United States. All rights reserved. SEOUL, April 29 (Reuters) - LVMH's (LVMH.PA) top fashion brand Louis Vuitton held its first-ever pre-fall fashion show on Saturday on a bridge in Seoul, the The 16-year-olds appointment as Please see our privacy policy for more information. Few Western celebrities have the same vast and dedicated followings as K-pop stars, says Repelski. Actress Deepika Padukone has become the first ever Indian brand ambassador of luxury brand Louis Vuitton. I am in awe of Naomi, she stays true to herself and doesnt compromise on her values.. BTS - Photo courtesy of LVMH. Deepika Padukone poses during a promotional event for her new movie "Gehraiyaan" in Mumbai, India, in February 2022. Are branded virtual worlds the new marketing terrain? My association with Louis Vuitton is the latter. Louis Vuitton has named BTS as global ambassadors, making them the latest South Korean stars to lead a major LVMH brand. The most comprehensive solution to manage all your complex and ever-expanding tax and compliance needs. I immediately fell for Hoyeons outstanding talents and fantastic personality. Louis Vuitton has officially revealed Zendaya as the maisons newest house ambassador, becoming the face of their iconic Capucines bag. "When you're 18 and have just started earning, you don't even bother looking into a Louis Vuitton store when you walk past it because you know you're never going to be able to afford it," she is quoted as saying. Zendaya Announced as Louis Vuitton House Ambassador This marks the Parisian fashion house's first campaign with the Golden Globe-winning actress. I cant wait to share all the very exciting projects we are working on.. REUTERS/Kim Soo-Hyeon. India's latest box office smash 'The Kashmir Files' exposes deepening religious divides, "I'm a very practical, pragmatic person in reality, but I keep having to pinch myself because I can't believe this is real," she added. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Cond Nast. Louis Vuitton has been drumming up plenty of excitement for its womens pre-fall fashion show, which is set to take place a South Korean landmark: the Jamsugyo bridge in Seoul. Who is the brand ambassador of Dubai? And today, Naomi Osaka is debuting her first campaign with a luxury fashion house: Louis Vuitton. South Korean singer Haerin from K-pop girl group NewJeans has been named Diors newest global ambassador. pic.twitter.com/WzRHWb3piB, Louis Vuitton (@LouisVuitton) April 23, 2021, In a statement, Louis Vuittons Mens Artistic Director, Virgil Abloh says that he spent time with the group to go over creative visions and ideas for the brand, though he stopped short of revealing what exactly the guys have in store. Much of the desire for entertainment has to do with shortening attention spans, says Kellan Terry, director of communications and analyst at Brandwatch. His name is only known to die-hard tennis fans, but that was a fantastic strategy, says Brandwatchs Terry. Her career and convictions are inspiring. House Ambassador is highest title at Louis Vuitton btw!! WebThe actress Fan Bingbing may currently be the most successful brand ambassador in China. = GORGEOUS" one fan wrote in the comment section. Louis Vuitton has been drumming up plenty of Moncler's summer in the campaign signed by Thierry Le Gous, The brand's most iconic garments reimagined for warmer days, Vans' new "This is Off The Wall" campaign. The fast-food chain announced Monday that its collaborating with the Grammy award-winning supergroup to highlight BTS's favorite order. Im not always the most responsible bag owner, so I might be throwing it around, it might get some real wear in it, you know, because I want to really use it, and it feels so sturdy.. Becoming global brand ambassadors for Louis Vuitton is a truly exciting moment for us, adds BTS, in a press release. Let us keep you up to date with our weekly MiNDFOOD e-newsletters which include the weekly menu plan, health and news updates or tempt your taste buds with the MiNDFOOD Daily Recipe. "Following a debut chapter highlighting Louis Vuitton's interpretation of Kusama's most iconic signature, the Dots, the Maison plays up the artist's expressive, joyful spirit in new motifs," the brand shared in a statement. It is an honor to mark my beginnings as an actress with Louis Vuitton after having worked with them as a model," Hoyeon toldSoompi, reciprocating the love. "The band has great memories with McDonald's. The rising Korean fashion stars making a global imprint. Its exactly like a global ambassador A cultural hub that continues to draw global attention, Seoul shares a common spirit with Louis Vuitton for pioneering the future, reimagining creativity and nurturing savoir-faire. How to make Nike's Air Max Day relevant again? 2023 The Hollywood Reporter, LLC. Naomi Osakas rapid ascent to success as a tennis champion has been, its safe to say, stratospheric. "I can't wait to share all the very exciting projects we are working on," the designer added. How Louis Vuitton picks its celebrity ambassadors, 2023 nss magazine testata giornalistica registrata presso il Tribunale di Milano. South Koreans have become the worlds biggest spenders per capita on personal luxury goods, splashing out an average of $325 a year, analysts at Morgan Stanley say. Updated: 12 May 2022 11:50 am. In addition to Timberlake, other ambassadors such as Cate Blanchett, Naomi Osaka, HoYeon Jung, Zhou Dongyu and Lea Seydoux were also photographed by Steven Meisel for the new campaign. Aside from their chart-topping music, BTS has quickly become an influential fashion force as well, with entire Reddit threads and Instagram accounts dedicated to their style. The handbag, crafted in full-grain Taurillon leather and outfitted with hand, shoulder, and cross-body styling options, is both practical and elegant. Earlier this year, Louis Vuitton revealed it had signed BTS as global ambassadors, though at the time, exactly what they would be doing with the billion Zendaya in the Louis Vuitton Capucines campaign. Un post condiviso da Louis Vuitton (@louisvuitton). Louis Vuitton has been drumming up plenty of excitement for its womens pre-fall fashion show, which is set to take place a South Korean landmark: the Jamsugyo bridge in Seoul. "South Korean band BTS are Most recently, however, the brand dressed Jennifer Connelly, Julia Roberts, and Deepika Padukone (Louis Vuitton's first Indian ambassador) for their red carpet at the Cannes Film Festival. From Louis Vuitton naming BTS as its global brand ambassador to fan-favourite girl-group Blackpink collaborating with legendary brands like Bvlgari and Dior, To revist this article, visit My Profile, then View saved stories. She joins Zendaya, Hoyeon, & J-hope in the list! Everything You Need to Know About the 2023 Met Gala, Forget Stealth Wealth, Im Here For Kooky Luxury, Only Rihanna Could Pull Off a Fur Coat With a Trucker Hat. On Thursday, Louis Vuitton named the K-pop icons its newest global ambassadors. On Saturday the creator and director of 2021s Netflix hit drama Squid Game Hwang Dong-hyuk participated in the show scenography. WebRT @newjiram: House Ambassador is highest title at Louis Vuitton btw!! A virtual version of Angelababy attended Diors pre-fall 2021 show in Shanghai. Vogue may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with retailers. "LV X BTS ? As part of louis vuitton brand ambassador list the Send us a tip using our anonymous form. Breaks Down His Killer White House Correspondents Dinner Set, Pharrells Something in the Water Fest Cancels Final Day Due to Severe Weather, Stagecoach: Kane Brown Breaks Mental Health Stigma With 'Memory,' Talks Depression, Bernie Sanders: Many GOP Leaders 'Don't Even Believe in Democracy'. Speaking of Squid Game, the popular Netflix shows director, Hwang Dong-Hyuk, is collaborating with the French luxury brand for its inaugural pre-fall fashion show. She joins Zendaya, Hoyeon, & J-hope in the list! And today, Naomi Osaka is debuting her first campaign with a luxury fashion house: Louis Vuitton. On Thursday, Louis Vuitton announced that the groups members Jin, Suga, J-Hope, For example, in Central and South America there are reggaeton stars who are super megastars over there. Comments, questions or feedback? Watch These Similar Movies & Shows Next. She was recently named as part of the 9-person jury at this year's Cannes Film Festival, and earned an, Dior hosts runway show in South Korea for the first time. The pop superstars will be teaming up with the fashion house on a number of special projects and are expected to be outfitted in LV in upcoming performances and appearances, Fashion Kings BTS Announced as the Newest Louis Vuitton Ambassadors, Best Face Forward: Jimins Go-To Skincare Mask Is Now Available Online for $2, Drake, Will Arnett Celebrate Toronto Maple Leafs (Long-Awaited) Postseason Triumph, 2023 Met Gala Live Stream: How to Watch the Red Carpet Online, Record Players Start at Just $39 As Part of Amazon's Bluetooth Turntable Sale, The Popular WiFi Extender That Gets Rid of Dead Zones at Home Is Just $15, Best 'Face' Forward: Jimin's Go-To Skincare Mask Is Now Available Online for $2, How to Watch the NBA Playoffs Online: Live Stream Basketball Without Cable, Roy Wood Jr. "I can't wait to share all the very exciting projects we are working on," Louis Vuitton's Men's Artistic Director Virgil Abloh said. Thanks to her hugely engaged audience, Lisa is responsible for almost 90 per cent of the media value that is generated for Celine, Repelski says. In one of the highest profile events since chairman and CEO Pietro Beccari started at Louis Vuitton earlier this year, the runway on the lower level of the double-decker Jamsu bridge that spans the Han River was bathed in blue shadows. The Hollywood Reporter is a part of Penske Media Corporation. Does being leftist mean not taking care of one's image? Courtesy of Louis Vuitton Throughout her career, she has also walked for brands such as They want something new constantly. The lifecycle of ambassadors is also becoming shorter, while the ambassadors themselves are becoming younger. It is no coincidence that in recent years Louis Vuitton has become the driving force behind the record profits recorded by LVMH: 47 percent organic growth during 2021 for the entire group and a 64.2 billion euro revenue last year alone. 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